Today we're talking about Instagram marketing, and my
top five tips that I have for you today and a bonus tip if you wait to the end on how to do Instagram marketing. Hey, everybody. Kubby, here. Hope you're having a great day.
The Kubby community has been growing. We're growing subscribers all the time, so I'm so glad that you're here to watch this video. If this is the first time you're here, please like and subscribe, and you'll get more of these awesome marketing videos on the reg. Now, I talked yesterday about how Instagram and Snapchat are kind of competing with each other, and how the great new features of Instagram are really putting Snapchat into a tough spot.
So go check out that video if you have time. Sammy, link up that video here, somewhere. Right here. You want to grow your Instagram account. I understand that. Instagram is a great tool for marketing. It's really come into its own.
It added stories earlier this year, which is a great addition, but I got to say, now that Instagram stories are here, we're seeing lower engagement in the traditional Instagram feed. So please take that into account and use both effectively. I've grown my Instagram account to about 35,000 followers now. That's been really hard work, every day posting to bring it up to that level.
But you can do the same. One of the number one tips I have for you today is go take a look at my profile. You can see that I've actually changed my name to Entrepreneur Marketing Tips. Why this is important is because most people won't be searching [? Kris ?] Kubby, unless they know who I am.
And then, of course, I show up as well because my user name is [INAUDIBLE]. But most people are going to be searching things like marketing tips-- that's my industry-- or entrepreneur marketing tips, or personal branding tips.
Or if you're a shoe manufacturer, then they're looking for shoes, or shoe products, or shoes, or high heels. Or monkeys for sale, if you sell monkeys, which I'm assuming a lot of people do these days. So monkeys for sale if you sell monkeys.
If you sell cars then you have cars international, or foreign cars, or amazing cars, or retro cars. Whatever the hell it is that you sell, change your name to that, because that's what people are searching for. This will help you gain more exposure and get you in front of your customers.
If you go to my profile, you'll also see that I've got some lines in there about what I do and an emoji next to it.
You can set this up by going to Edit Your Profile in the settings in Instagram, and add those lines in. So, for example, if you're a shoe manufacturer, or you're a shoe brand, you can add in high quality or high luxury shoes, running shoe manufacturer, running gear-- whatever it is that you do, put those lines in. It will give people context to what you're doing.
You might want to also spice it up and do something interesting in there to give people a laugh or something that's sort of special and interesting to your brand.
You'll also notice that you have a link in there, which will lead me to my next tip about using links to grow your Instagram account.
My number two tip for you is to use the link in your bio to direct people to content, or to campaigns, or to promotions that you're running outside of the Instagram platform. I use it, for example, when we're running the Kubby Show to actually drop a link in, and you'll notice if you go to my bio on Instagram that I've actually written some text above the link that gives context to the link.
You should do the same. So you can say like 40% off our latest x, and put the link in below. This will give people context.
Now when you're running a promotion, I recommend that you do a post about it, an Instagram post, and also an Instagram story about it. In the comments section or in your first caption for your Instagram post, you can actually add an at mention. So you could say, like, for me, I can add at ChrisKubby and then it will direct people-- when people click on that link, the at mention link, it will actually take them again to my profile. Which is-- you have to understand the psychology is that maybe people are seeing your stuff in the feed, but not necessarily seeing it on your profile, or they're seeing it in the explore tab in Instagram. So you've got to remember that.
So when provide them with at mention link, they can quickly click on that, they can see in the bio, hey, this is the offer that they were talking about, click on that link, and go outwards.
Now I recommend you use bitly links or use a link that you can actually track. I don't do that all the time, but if I want to track it and I want to see if there is results coming from this, then I would do it in a bitly or another URL shortener where I can actually track what's going on. Do the same in Instagram stories. We now have the ability to add at mentions within our Instagram story, so if you're doing an Instagram story about, hey, we've got this new thing going on. Or hey, I just shot this video, say-- add your at mention so people can click on it and get that link easily. Because we all know we can't add links in the comments below, which is a little stupid.
Why hasn't Instagram fixed that? They should allow that. Tip number three. Now there's some Instagram purists out there that say you shouldn't add text on top of a photo on Instagram, and it should only be photos.
This is bullshit, honestly. If you look at the stats of what works in Instagram, well, it's mostly tits and ass that works in Instagram.
But if you're not doing tits and ass, I recommend you don't-- maybe you don't have a tits and ass store. I mean, it's really hard to set up a tits and ass store these days, so I can understand why you don't have that. But if you are posting tits and ass, and you are posting something about your business-- maybe it's your shoes, maybe it's your dresses, maybe you're selling-- I don't know what the hell you're selling, but if you're only posting things like that, don't be afraid to put text on top of images.
This works really well because you have very little time to grab people's attention in Instagram, and any social media platform, for that matter. So hit them over the head. So if you have a 40% off offer-- that's hard to say. If you have a 40% off offer, then put that in there. Don't just say-- don't just have a picture of the thing and then in the text below, in the caption below add, get this offer 40%.
It's not going to do as well. You have to hit people over the head. So use text, and use it on top of images. The second part of that tip is use nice images. Use good design. I cannot say this enough. I've said it on so many videos. Use nice design, use nice design, use nice design.
Use nice design. I've said it over, and over, and over again, and I'll say it again. You have to visually capture people. I'm spitting everywhere. You have to visually capture people's attention right away. So strong colors, strong visuals, high contrast-- get their attention.
That is going to be critical. My fourth tip for you is use video. Video is incredibly powerful, and Instagram opened this up a little while ago, and they also opened up the ability to have one minute video.
The same rules apply when it comes to video, when it comes to images-- you need to capture people within the first three seconds. So if you're doing a video, you might want to think about adding text on top of video, or you might want to make sure that your thumbnail for that video is really interesting. I can show you how to do that. When you record something in a video you have the option of going over to cover, and actually changing the cover.
You can scroll through your entire video and pick something interesting. Now, if you have the ability to edit video outside of Instagram and import it in, I really recommend that. We do that all the time. We do videos like this outside and then we import them in, and we try to put something interesting at the start so it visually grabs people.
Remember those rules. Visually grab people, interest people from the get go. This is why frigging boobs and fancy [? cars ?] works on Instagram because everyone's like, ooh, I'm scrolling through, and I see a Bentley and some boobs. The two b's, the two most important b's in the world-- Bentley's and boobs. And people are like, oh, OK, I'll click on that, I'll give that a like. Tip number five is hashtags.
We all know this. I don't know why I keep having to say this, but it's like my design rant-- everybody needs to use hashtags on Instagram. It's the only way that people are going to discover you. So do your hashtag research. If you hit the search icon in Instagram, you get the explorer thing and you actually see what's trending and what's doing very well for your interest, because they actually tailor it to your life. So you can actually see things that you would probably be interested in and probably your followers would be interested in, as well.
So go to the explorer tab and see, and tap on some of those Instagram photos and go and see what hashtags are they using. Take notes. Use different hashtags to reach different audiences. I've found that if I use the same hashtags for a long period of time, my engagement goes down and I don't reach as many people, and I don't grow my followers because I'm hitting the same people over, and over, and over again.
So go and take a look at different hashtags and mix it up. I put my hashtags in my keyboard shortcuts options inside of my phone, so when I type out a certain word or a certain phrase, that actually automatically puts in my normally used hashtags.
This is a nice way of automating your processes so you don't always have to sit there with your phone and start [? hash ?] typing out hashtags. Bonus tip time. Are you ready for the bonus tip? The bonus tip is add video that you've already recorded outside of the Instagram platform inside of Instagram stories. We do that for traile…
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